Basketball fans will get a treat tomorrow as 2K Sports reveals the cover athlete for the highly anticipated basketball video game, NBA 2K10. An exclusive 30-second TV spot will air during the NBA Countdown pre-game show for Game One of the 2009 NBA Finals, June 4 at 9:00 p.m. ET on ABC. NBA 2K10 is the upcoming 10th anniversary edition of the hugely popular NBA 2K franchise, the #1 selling basketball video game* and #1 rated NBA simulation for eight years in a row**.
Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available this fall.
The 2009 NBA Finals are currently scheduled to tip off on June 4 at 9:00 p.m. ET on ABC. For more information about the game, or to see the TV spots again, please visit www.2ksports.com/games/nba2k10 after 9pm ET / 6pm PT on June 4th.