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2K Sports and Adam Yauch to Premiere High School Hoops Documentary

06/25/08

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2K Sports, in partnership with Adam Yauch, also known as MCA from the Beastie Boys, and Oscilloscope Laboratories, today announced details for the much-anticipated premiere of the high school basketball documentary, GUNNIN’ FOR THAT #1 SPOT. Directed by Yauch, the film follows eight of the country's premiere high school basketball players as they are adored by fans, wooed by colleges and sneaker companies, and groomed to be in the spotlight. Blending this generation’s basketball players with a mix of raw hip-hop, jazz and break beats, Yauch’s unique kinetic filmmaking presents GUNNIN’ FOR THAT #1 SPOT as an explosively entertaining look at soon-to-be household names.

“It’s great to partner with Adam Yauch, along with the top high school basketball players in the nation, to debut this amazing documentary for dedicated basketball fans everywhere,” said Jason Argent, VP of Marketing at 2K Sports. “We pride ourselves in making the most exciting and authentic games available, and GUNNIN’ FOR THAT #1 SPOT gets to the heart and soul of hoops in the same manner we approach our top rated NBA 2K franchise* and 2K Sports titles.”

GUNNIN’ FOR THAT #1 SPOT centers on the inaugural “Elite 24” all-star game on September 1, 2006 where the top 24 high school basketball players in the nation met at Harlem’s legendary Rucker Park. The documentary follows many of this year’s top college players Michael Beasley (Kansas State), Kevin Love (UCLA), Jerryd Bayless (Arizona) and Donte Green (Syracuse), along with future stars Tyreke Evans, Brandon Jennings, Kyle Singler (Duke) and Lance Stephenson as they prepared to showcase their skills and competed to be the best.

Details for the premiere of GUNNIN’ FOR THAT #1 SPOT are below:

• WHO: Director Adam Yauch, basketball players Michael Beasley, Kevin Love, Jerryd Bayless, Donte Greene, Tyreke Evans, Brandon Jennings, Kyle Singler and Lance Stephenson are scheduled to appear.

• WHEN: Wednesday, June 25th, 2008; red carpet at 6:45 p.m., and screening at 7:30 p.m.

• WHERE: Magic Johnson Theatre (2309 Frederick Douglass Blvd. & 125th Street)

For more information about GUNNIN’ FOR THAT #1 SPOT, including theater times and trailers, please visit www.gunninmovie.com.

2K Sports’ NBA® 2K9, being developed by Visual Concepts, will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system.

*The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.